Executive Coaching: Let's Not Forget the Basics

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”    -   Jim Rohn

Josh Bersin’s blog post, How People Learn: It Really Hasn’t Changed, talks about how L&D professionals need to expand their concept of training and at the same time not lose sight of the fundamentals.

The thought occurred to me after reading his post that the same could be said of executive coaching. The field has changed introducing new approaches and methodologies. Change is good. However, we shouldn’t lose sight of the basics, which are critical to a successful coaching engagement. Bersin refers to 4 “jewels” he wants everyone to keep in mind and I’d like to apply them to coaching.

1. Mastery Means Being Able to Apply Knowledge

Bersin refers to a “master” as someone who does not only know the basic principles and practices of a subject; they also have the ability to apply it among a wide variety of conditions. The example he gives is that of a master carpenter who can draw on what he knows and can build almost anything.

Coaching is similar in that it should help someone become a “master” of their career by instilling the concept of learning to learn and self-management. By helping them have a deep understanding of their “default” style – their strengths and weaknesses – they can adapt to any situation throughout their careers since no single style or behavior pattern is appropriate for all situations.

2. People Learn by Doing

Coaching introduces people to new skills and behaviors, which are reinforced through the full adult leaning cycle – learning, doing, trying out alternatives, reflecting, and continuing to try until one gets it right. Building mastery often means one step forward and two steps back.

Behavior change takes times depending on the competency you are working on. Learning time management skills is quite different from coaching someone to be more strategic.

Unfortunately, many companies have little patience for this process and expect coaching to have immediate results, which is not realistic.

3. Coaches Accelerate Development

Coaches aren't magicians.  They can’t wave a magic wand and change anyone. Coaches can only accelerate the process by aiding in the emotional and intellectual commitment necessary for development.

The “readiness level” of the coachee is what really counts. Someone could be a terrific coach, however, if the person being coached is not ready to change or modify his or her behavior, the outcome will not be a success.

4. Management Drives Coaching

The questions coaches are asked most often are what method does he or she use and what area do they specialize in? These issues don’t matter as much as the amount of support the organization and the manager is willing to give to the coachee, the coach and the coaching engagement.

It has been my experience that the more involved a manager is in the coaching process, the more successful the end result will be. Collaboration amongst all parties throughout is ideal.

And finally, it’s okay to experiment with new approaches but – please - let’s never forget the basics.

P.S. I recently discovered and have become a fan of Josh Bersin whose company Bersin & Associates is a research and advisory firm focused on enterprise learning, talent management and talent acquisition.  Check it out.

The Difference Between Leadership and Management

The words management and leadership are often used interchangeable, which makes me crazy. For starters, they aren’t. They are similar, yet different and it’s important to understand the difference for 3 reasons:

1. To clarify roles and responsibilities

Knowing and understanding the difference will help managers and leaders get clarity about what is expected of them so they can be successful in their positions.

 2. Help managers successfully transition to leadership positions

Many managers, when they transition into a leadership role, continue to manage.  Why? They simply don’t understand the difference. So, we have a lot of leaders who continue to manage and not lead. To quote John Kotter, author and Harvard Business School Professor, “most U.S. corporations today are over managed and under led.”

3. To build a leadership pipeline

Understanding the fundamental differences can help a company give potential leadership candidates the exposure and developmental experiences they need to prepare them to assume leadership positions.

So, now that we know the WHY, let’s look at the WHAT.

A Closer Look At Management and Leadership

According to Kotter, management promotes stability and copes with complexity and leaders press for and cope with change. One is not better than the other as both are necessary for success.

Management and leadership both involve what needs to be done, finding the right people to do what needs to be done and then finally ensuring that it gets done. Although complementary, they each go about doing things in different ways.

A Look At How They Differ

Management

Management’s focus is on complexity and avoiding chaos by putting things in order. Management does this by developing a plan with an accompanying budget that is in line with the goals of senior management. Their plan is usually short term – a year at most – and outlines specific objectives, due dates and steps to take along the way.

To support the plan, management creates an organizational structure and begins staffing it with qualified people. During this time, managers delegate tasks, coach and develop their people and handle anything having to do with the day-to-day management issues.

Finally, management focuses on controlling and problem solving. They monitor the results of their plan by way of reports, meetings and dealing with problems as they arise. Their ultimate goal is to support leadership.

Leadership

Leadership, on the other hand, begins by setting a direction and developing a vision for the distant future. Leadership is much more strategic and looks toward what could be.

Next, leaders focus on aligning the right people against their vision. They must ensure that they clearly communicate their vision and that it is understood and that people are committed to it.

Finally, motivate and inspire people to ensure their continued commitment to the vision and making sure obstacles don’t get in the way of achieving their goal.

We Need More Leaders

Suffice it to say, that there is a need – even though we are in an economic downturn - for more leaders. Companies need to “walk the talk” and really focus on developing talent by implementing an integrated talent management process.

At the same time, they should keep in mind a warning from John Kotter - that strong leadership with weak management is not good and is sometimes actually worse than the reverse. Kotter fells the real challenge is to combine strong leadership and strong management and use each to balance the other.