The Use of Social Media for Corporate Learning
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Last week I participated in Jeanne Meister's webinar, Corporate Learning in 2010, hosted by Chief Learning Officer Magazine and I learned that there is an incredible innovation going on in the way companies are using social media for training and learning. These are just some of the innovations that I want to share with you.
Mobile Phones
The use of mobile phone is proliferating. 70% HR executives said they plan on using mobile phones for learning in the next 18 months. Merrill Lynch was one of the first to use mobile phones for compliance training and other financial services firms are now experimenting with the idea. Community bankers at Wachovia who spend most of their time traveling to meet clients use their Blackberrys to have product knowledge at their fingertips in order to enhance sales. And, Watson Pharmaceuticals expects that within the next few years every sales person will use a smartphone with an app that says WatsonU.
Social Networks
According to DukeCE uppermost on the minds of most CEO’s is how to drive innovation. IBM successfully has addressed that issue by using technology called “innovation jams” to identify business problems and allow their 300,000 employees to easily connect to solve them. Computer Associates and Agilent Technologies also use internal social networks as a way for their employees to collaborate and share information.
Job Skills Accreditation
More job skills will be accredited. In addition to receiving accreditation from a university employees will be able to enhance their personal job skills portfolio. The focus will now be on what they learn not how they learn. In this day and age of job insecurity and cutbacks, this is appealing to employees who want portable skills that they can take to another organization.
As organizations become more complex and virtual, it is critical for them to use social media to be competitive. Whether you are trying to increase employee productivity, drive innovation or simply on-board new hires, social media is the tool to help you achieve this in an efficient way.
For more information on innovations in learning visit Jeanne Meister’s New Learning Playbook.
